Things we’ve written. Because we have opinions.
Design · Content · SEO · Process · Business
Process
The handoff problem: why your design and your live site never look the same
Something gets lost every time a Figma file moves to a different team. We mapped exactly where.
Rohit Kadam
Content
Copywriting vs content writing vs UX writing — and why one person for all three is a mistake
Three disciplines that sound like the same thing. Most studios treat them as one.
Rohit Kadam
SEO
Technical SEO is not optional. It’s just boring. Here’s why you still need it.
Everyone wants to talk about content strategy. Nobody wants to fix their canonical tags.
Rohit Kadam
Business
The real cost of “we’ll fix the design later”
Every founder says it. Nobody calculates what it actually costs. We did the math.
Rohit Kadam
Design
What a design audit actually looks like — not what agencies tell you
Most agencies use audits as a paid discovery phase. We use ours to scope honestly.
Rohit Kadam
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